Overview
In today's fast-paced digital world, text marketing is a powerful way for businesses to connect with clients instantly and directly to boost bookings and maximize engagement. We’ve outlined some essential tips to help you optimize your text marketing campaigns, while mitigating risk of spam complaints and deliverability issues. Whether you're new to text marketing or looking to refine your approach, these best practices will help you make the most of your strategy.
Do’s & Don'ts of Text Marketing
DO
Create a dedicated phone number to enable text marketing & two-way texting
Collect explicit client consent for text marketing (Marketing Consent FAQ)
Be conscious of send times, choose a send time that you think will optimize engagement with your audience
Be conscious of cadence and frequency of text campaigns
Write clear and concise messages; keep it short and sweet
Create thoughtfully targeted campaign segments using the Audience Builder
Maintain a hygienic client list with up-to-date contact info and valid phone numbers
DON’T
Include modified or shortened links without a custom domain (Learn more)
Include more than one call to action, or more than one URL, per campaign
Include content containing restricted topics and words (i.e. hemp, CBD, etc. see Text Messaging Compliance & Regulations for more details)
Send campaigns over 480 characters per message
Use words or phrases that appear as spam (i.e. 100% free, 100% off, etc.)
Texts We 🖤
Text Example | Why We 🖤 It |
This example shares a guide and a deadline, while keeping the promotion going until the last minute. This also giving a reminder that digital gift cards are a great last minute option. | |
It’s important to remind your VIP clients that they’re VIP. They’re offered 25% off before anyone else to stock up on their favorite retail products. Rather than announcing the sale to everyone at once, they’re giving VIPs early notice to shop the sale first. | |
This captures the excitement of the summer season while promoting a special offer. The use of fun emojis and engaging language grabs attention and creates a sense of urgency, encouraging clients to take advantage of the discount. This text not only drives sales but also helps build a positive and lively brand image, resonating well with customers looking to get ready for summer. |