Overview
The marketing generated appointments report provides a summary of clients that booked appointments after receiving a marketing communication.
Default Metrics
Metric | Definition |
Marketing Communications Campaign Type Name | Name of the marketing campaign name. |
Appointments Booked | Total of all the appointments that were created and attributed to a marketing campaign, regardless of if it was cancelled or not. |
Appointments Completed | Total of appointments that were created, attributed to a marketing campaign, and completed. |
Appointment Sales | Total value of appointments that were completed from an automated marketing send. |
Customization Options
Additional columns
It’s recommended to add additional columns for the following metrics:
Client Name - Name of client receiving the marketing campaign
Delivery Status - The email status of each email communication
Location Name - Location that the marketing email is associated with
Action Take On - Date that the appointment generation occurred
Recipient Count - The number of clients who received the email
Unsubscribes - The number of clients who unsubscribed after receiving a marketing email
Projected Appointment Sales - The Projected Value of Appointments that were created but not yet completed that came from a marketing blast
Filter by Specific Campaigns
Use the filter options to view specific campaign performance.
NOTE: This was formerly a beta report.