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Marketing Campaign Performance Report

The marketing campaign performance report provides performance metrics of marketing campaigns by location.

Will Patterson avatar
Written by Will Patterson
Updated over a year ago

Overview

The marketing campaign performance report provides performance metrics of marketing campaigns by location.

Default Metrics

Metric

Definition

Marketing Communications Campaign Type Name

Name of marketing campaign

NOTE: 'Other' represents One-Time Blast campaigns.

Emails Sent

Total number of emails sent

Delivery %

Percentage of sent emails that were delivered

Unsubscribe %

Percentage of sent emails that led to a client unsubscribing

Appointments Booked

Total number of appointments booked

Appointments Completed

Total number of appointments completed

Appointment Sales

Total value of all appointments that were completed from a marketing blast

Projected Appointment Sales

Total value of all appointments that were created but not yet completed that came from a marketing campaign

Customization Options

Additional columns

It’s recommended to add additional columns for the following metrics:

  • Client Name - Name of client receiving the marketing campaign

  • Delivery Status - The email status of each email communication

  • Location Name - Location that the marketing email is associated with

  • Action Take On - Date that the appointment generation occurred

  • Recipient Count - The number of clients who received the email

  • Unsubscribes - The number of clients who unsubscribed after receiving a marketing email

Filter by Specific Campaigns

Use the filter options to view specific campaign performance.

NOTE: This was formerly a beta report.

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