Overview
Boulevard Messages lets you stay connected with clients through two-way texting, text notifications, and text marketing. To use these features, your location must first set up a dedicated phone number. As part of this setup, Boulevard will register your business with The Campaign Registry (TCR) to meet compliance requirements.
What is TCR, and why is registration required?
The Campaign Registry (TCR) is an independent authority that ensures compliance with regulations like the Telephone Consumer Protection Act and FCC rules. It helps protect users from spam and helps businesses avoid fines or delivery issues.
TCR registration is mandatory for all application-to-person (A2P) text messaging through 10-digit business phone numbers (10DLC). Text messages sent from unregistered numbers will not be delivered by carriers like Verizon, AT&T, and T-Mobile.
How does TCR Registration work?
As part of your Boulevard account setup, we’ll submit your dedicated phone number for TCR registration approval. This process starts when you submit your merchant application, and the below requirements apply when creating a dedicated phone number in Boulevard. Please review the TCR requirements below to avoid registration delays or rejection, which could result in inability to text clients.
After submission, a Pending registration banner will show in your Messages tab, indicating your phone number's registration is under TCR review.
If TCR rejects your registration, the banner will update with the rejection reason, and you will get an email notification. Once the rejection reason has been addressed and resolved, our support team can re-submit your registration. More details on rejections below.
Upon TCR approval, the banner will update to confirm successful registration. You’ll be recognized as a verified, legitimate sender by TCR and can use Boulevard’s texting features. For additional questions or guidance around TCR Registration, email verification@blvd.co
TCR Registration Requirements
To complete TCR registration and ensure seamless approval, your business must meet ALL of TCR’s guidelines below. Failure to meet one or more of these requirements results in automatic registration rejection, requiring a manual resolution and re-submission workflow through Boulevard support.
Company verification
Boulevard will use the business information you submit to us when filling out your merchant application. This should be submitted exactly as it appears on your state business license.
Company name
Address
Tax ID/EIN
Phone number
Website address
Website verification
Your website must:
Be active, functioning, and complete, with no broken links, ‘coming soon’, or ‘under construction’ messaging. | Your website should be completed before the TCR registration is submitted.
|
Include a compliant Privacy Policy | Your website must have a dedicated Privacy Policy page.
In order for your Privacy Policy to meet TCR standards, it must:
Additional Privacy Policy guidance:
|
Use an active, secure domain that is not expired, and uses HTTPS vs. HTTP | Your website must be considered secure and start with HTTPS (e.g. https://www.joinblvd.com/).
If your website only uses HTTP, reach out to a web developer or to the support team of your respective hosting platform: |
Include “About us” or “Contact us” information | Your website must contain basic information about the business. At a minimum: |
Include SMS consent opt-in language | Every form on your website that collects phone numbers must include a clear and visible SMS disclosure to inform users about the types of text messages they’re opting to receive and what to expect after submitting their phone number.
The SMS disclosure must be visible on any form where you are collecting phone numbers, even if multiple forms exist on a single page.
The SMS functionality must include a way for the Consumer to opt-out and a disclosure with instructions on how to do so:
Example of a compliant SMS Disclosure:
By entering your phone number, you are agreeing to receive text messages from [YOUR BRAND NAME]. Message & data rates may apply. Message frequency may vary. Reply HELP for more information. You can reply STOP or UNSUBSCRIBE to opt-out. See our Privacy Policy for additional details. |
NOT contain any mention of CBD or other illicit content | Your website must not mention any CBD/Hemp or marijuana-related products and/or related services. This includes links to external stores where these products are available for purchase. Including mentions of CBD or related substances violates your service agreement with Boulevard. |
Please note that the TCR registration ecosystem is constantly improving the vetting criteria as it comes across additional types of violations and requirements. Please do not consider these best practices as a “catch-all” that will guarantee approval as long as you follow them all; instead, consider them as a baseline that illustrates the general direction of compliant, high-quality messaging that the ecosystem is moving towards. Be sure to consult with your business’ legal experts for any questions on Privacy and SMS Text Compliance.
TCR Registration Rejections
If your TCR registration fails, it means one or more requirements (above) were not met.
We'll notify you in product and via email if your registration fails. Once you've resolved the rejection reason and made necessary changes, please fill the form that's linked in the banner or email, and our team will re-submit your registration.
While we can resubmit your phone number for approval on your behalf, you’ll first need to address all requirements listed above in this article to ensure you won’t encounter another rejection from TCR. Please reference the above requirements to resolve, and reach out to our support team at verification@blvd.co if you have questions or need additional guidance.
Prior to hitting “Resolve”, ensure you’ve addressed the associated TCR requirement referenced in this article, and addressed the other compliance requirements listed above to avoid continued rejections.
Privacy Policy Rejection
If rejected due to a missing or non-compliant privacy policy on your website, you'll be notified in product and via email. Review the above requirements then hit "Resolve" to fill a quick form and resubmit registration.
SMS Consent Disclosure Rejection
If rejected due to a missing or non-compliant SMS consent disclosure on your website, you'll be notified in product and via email. Review the above requirements then hit "Resolve" to fill a quick form and resubmit registration.
Website / Online Presence Rejection
If rejected due to a missing or non-compliant website or online presence, you'll be notified in product and via email. Review the above requirements then hit "Resolve" to fill a quick form and resubmit registration.
CBD Content Rejection
If rejected due to CBD content on your website, you'll be notified in product and via email. Review the above requirements then hit "Resolve" to fill a quick form and resubmit registration.
Need guidance or have questions? Reach out to verification@blvd.co