Is the Marketing Suite available on all plan types?

  • Marketing Tab will show for all plan types (based on the user privileges/permissions), however:

    • One Time Blasts are offered on all plans (Essentials, Premier, Enterprise)

    • Automated Campaigns are offered on only Premier and Enterprise

  • If you’re on Essentials and you would like to discuss being able to send Automated Campaigns please reach out to Support via Help Chat or by emailing support@blvd.co.

Who has access to create/edit Marketing Suite email campaigns?

  • Campaign creation/editing access can be managed from within the General Settings in Boulevard, in the Privilege Groups settings. Here, you can specify which team members/privilege groups can have access to create and edit email campaigns within your Marketing Suite.

    Only users who have at least one Marketing Privilege set to Enabled will be able to see and access the Marketing tab. To access, navigate to the Privilege Groups section of your Manage Business settings. Enable the privileges under the “Marketing” section.

Who will see the Marketing tab?

  • Only users who have at least one Marketing Privilege set to Enabled will be able to see and access the Marketing tab. To access, navigate to the Privilege Groups section of your Manage Business settings. Enable the privileges under the “Marketing” section.

The Basics

What is a One-Time Blast?

  • A One-Time Blast email campaign is one that you have full control over in terms of setup, audience targeting, messaging, cadence, and custom branding. This is a great option for those wanting to build their own email for an occasion or purpose outside of what’s offered in our automated campaigns. One-Time Blasts are an effective tool for ad-hoc, one-time email sends for things like newsletters, announcements, promos, closures, events, and more!

Can I create my own target audience for a One-Time Blast? How do I create a Saved Audience?

  • Yes. One-Time Blasts are build-it-yourself. You are in control of who will receive the email blast, and you can create your own target audience from within the Clients tab. Simply use the filters to build your desired client audience segment, and save it to your Saved Audiences. Then, when you are in the One-Time Blast campaign builder within the Marketing Suite, you’ll see your Saved Audiences appear as options for you to select from. More information on how to create audiences can be found here.

Can I select multiple Saved Audiences to target in my One-Time Blast campaign?

  • No, at this time you can only select one Saved Audience at a time within your One-Time Blast campaign

Can I import my own .csv file for an email send target audience?

  • No, not at this time

Can I control when a One-Time Blast is scheduled to send?

  • Yes. When you are building your One-Time Blast campaign in the Marketing Suite, you will be able to specify the day on which you would like the email blast to be sent to the audience you selected.

    **All One-Time Blast campaigns will be sent at 9AM UTC on the day of your choosing.

If a client has already received an automated email campaign message, will they still get my One-Time Blast?

  • Yes. One-Time Blasts will be sent to the exact client audience segment that you build and select, even if the clients in that list have already received another email via an automated campaign. This is to ascertain that your clients do not miss a potentially important communication through your One-Time Blast, for example – an emergency notice of closure or another critical business announcement.

Pricing - One-Time Blasts

How are One-Time Blasts priced?

  • 1 cent = 1 email sent.
    This means if you have built a target audience of 100 clients for your one-time blast, you will spend $1.00 for this campaign, as it will consist of 100 individual emails sent to 100 clients.

    Each location gets 500 free emails per location per month! So, your first 500 emails sent per month are on us - for no charge. After that 500/location/month limit is reached, you will be charged 1 cent per each additional email sent.

Can I prepay for One-Time Blast costs?

  • No, One-Time Blasts are Usage-Based, so you will be charged based on how many One-Time Blasts emails you send within a billing period.

Marketing Suite Reporting

What reporting is available to me to understand the effectiveness of campaigns run through Marketing Suite?

  • There are three places wherein you can view the results of your Marketing Suite campaigns.

    1. The Summary page / Marketing Suite dashboard within your Marketing Suite (the Marketing Tab)

      1. The automated campaign tab view will show you a high-level overview (in the metrics cards along the top) as well as a drill-down of each campaign in the table down below. In the top right, you can filter by date range. The metrics cards contain the following information:

        • Total emails Sent

        • Total Booked Appointments - total count of both scheduled appts from automated campaigns

        • Projected Sales - Projected sales from booked appointments

        • Completed Sales- calculated based on the appointment is completed and order closed.

        • Completed Appointments - Appointments that were actually completed

      2. The One-Time blast tab view will show high-level metrics (listed below) as well as individual campaign drill-downs.

        • Total emails sent

        • Total emails delivered

        • Total clicks

        • Total unsubscribes

    2. The Beta Reporting Tab within the main Boulevard dashboard

      1. Marketing Campaign Performance- can customize to measure by Campaign, Location, Client, Sent Date. Columns show 14 options; Use a Filter to view the individual campaign. This dissects the “performance” of the campaign

      2. Marketing Generated Appointments- focus more on a detailed list of “who” booked with “how much” within that 7-day window of receiving the campaign

        • Example: you send a Fill Slow Days on Mon Jan 1, and the ROI is based on any client who booked who was sent an email Jan 1- Jan 8

Why does One-Time Blast show as “Other” in Beta Reports?

  • Because beta reports pull from data that is processed differently and doesn’t have direct knowledge of the manual type. Our team is working on adjusting this in the future but currently, "Other" will refer to OTB.

Unsubscribe Info

Is it required to keep the unsubscribe link in the footer of every email?

  • Yes. Legally, clients must be given the option to unsubscribe from email communications, so this cannot be removed from the footer.

What if a client unsubscribes, but didn't mean to? Is there a way to re-subscribe?

  • The ability to resubscribe does not currently exist through the dashboard, but if you have a client that you need to be resubscribed please reach out to Support via Help Chat or by emailing support@blvd.co. They will need the client information (name, email address), and our Engineering team is able to get them resubscribed.

Do Blocked Clients get email campaigns?

  • Blocked Clients are removed/filtered out from all Marketing Suite campaigns, both Automated and One-Time Blast.

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