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Text Blasts: Reporting
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Written by Training BLVD
Updated over a month ago

Blast campaigns dashboard & reporting

Once your campaign has been sent or scheduled, it will appear in your Blast campaigns dashboard. Here, you can reference all campaigns that have been drafted or sent.

See campaign status (draft, completed, or scheduled), send date, and core metrics like Sent, Clicked, and Unsubscribed.

Click the three-dot menu to edit, duplicate, rename, or delete a campaign.

To review performance metrics for a particular Text Blast, click in to a completed campaign from the list, and a report card will show:

Metric

Definition

Sent

The count of text messages sent to recipients in the campaign.

Clicked

The count of distinct individuals clicking the booking link in a text campaign, measuring recipient engagement.

  • For example, 1000 messages sent, 500 clicks, but only 300 unique recipients clicked.

    • Note: At this time, clicks on any custom links are not tracked – this metric solely displays engagement with the booking link, if one was included in your message.

Unsubscribed

The count of recipients who opted out of receiving further text messages following the campaign.

Failed

The count of text messages that failed to reach recipients, often due to invalid numbers or network issues.

View Text Usage

Access your text usage modal by clicking the underlined “Text usage” hyperlink in any individual Text Blast report, or from the Messages or Client Notifications tabs. Select your desired data range to view a summary of sent and received text segments for that time period.

For more on text usage and pricing, reference Text Usage Rates.

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