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Supplier Sales Report

Written by Marie London

We're excited to bring you an expanded reporting experience. If you don't see the reporting features described below, don't worry—this updated reporting experience will become available to your account over time.

Overview

The Supplier Sales report helps you evaluate how your vendors are performing. It shows retail sales grouped by supplier, including quantity sold, discounts, refunds, and margin, so you can see which vendor relationships are driving the most revenue and profitability.

Use this report to track supplier performance, monitor discount and refund patterns by vendor, and evaluate margin to identify high-performing or underperforming suppliers. It's useful for inventory and purchasing decisions, since you can compare sold quantity against inventory on hand to spot turnover and restocking needs, and inform your next purchasing or negotiation conversation with a specific vendor.

What this report is best used for

Understand when and why to use this report through common use cases, descriptions, and example questions it can help answer in your day-to-day operations.

Use cases

Description

Example questions this report helps answer

Supplier performance tracking

Measure total net sales, gross sales, and product quantities by supplier to assess contribution and profitability.

  • Which suppliers generated the highest sales this month?

  • How much did Supplier X contribute to total retail sales?

Discount and refund analysis

Track discounts and refunds applied to supplier products to identify pricing strategy effectiveness and refund patterns.

  • Which suppliers had the highest refund rates?

  • Are discounts from Supplier Y affecting margins?

Profitability and margin monitoring

Evaluate gross margin and margin percentage for each supplier to identify high-margin or underperforming suppliers.

  • Which suppliers deliver the best profit margins?

  • Are any suppliers consistently under target margin levels?

Inventory and fulfillment assessment

Track sold quantities and inventory on hand to understand supplier product turnover and restocking needs.

  • Which supplier’s products are selling out fastest?

  • Do we need to reorder inventory for Supplier Z?

Category and brand insights

Compare performance of brands or product categories under each supplier to understand assortment strength.

  • Which brand under Supplier X is performing best?

  • Which product categories are lagging?

Prerequisites

Before using this report, make sure the following are in place. These directly impact whether you can access the report and how accurate the data will be.

  1. Permissions: You must have the appropriate Data & Reporting permissions enabled to see this report: Financials reporting > Sales - Self or Everyone

    • If you don’t see the report, check your permissions first - see Reporting Permissions for more information.

  2. Location and Access Scope: What you see in the report depends on your access:

    • You’ll only see data for assigned locations

    • Row-level access may further limit visible data

    • If it looks like data is missing, verify your location assignments and access settings.

  3. Required Setup: For the report to show meaningful data, you must have suppliers set up and assigned to products.

Default report configuration

See how the report is structured when first opened. Learn what each field represents, how the data is organized, and which fields can be used to filter results.

Group By (default)

The default fields the report is grouped by when you first open it.

Field name

Definition

Example

Filter?

Product Supplier Name

The name of the supplier or vendor of the product, if provided.

Bumble & Bumble

Yes

Columns (default)

The default columns displayed when you first open the report.

Field name

Definition

Example

Filter?

Retail Product Quantity Sold

The number of product units sold.

2

Yes

Retail Sale Amount

Retail product sales in dollars before discounts, refunds and tax.

$15.00

No

Retail Discount

Discount amount on retail product sales in dollars.

-$10.00

No

Retail refund amount

Total refunded retail product sales in dollars, excluding tax.

$2.00

No

Retail net amount

Retail product sales in dollars, excluding tax, after discounts and refunds.

$15.00

No

Retail net amount Per Order

Average retail product sales per order in dollars.

$15.00

No

Customizable fields

Explore the fields you can adjust to tailor the report to your needs. Each field includes a definition, example, and whether it can be used in filtering.

Field name

Definition

Example

Filter?

Product Supplier Name

The name of the supplier or vendor of the product, if provided.

Bumble & Bumble

Yes

Retail Product Quantity Sold

The number of product units sold.

2

Yes

Retail Sale Amount

Retail product sales in dollars before discounts, refunds and tax.

$15.00

No

Retail Discount

Discount amount on retail product sales in dollars.

-$10.00

No

Retail refund amount

Total refunded retail product sales in dollars, excluding tax.

$2.00

No

Retail net amount

Retail product sales in dollars, excluding tax, after discounts and refunds.

$15.00

No

Retail net amount Per Order

Average retail product sales per order in dollars.

$15.00

No

Order Date

The calendar date on which the sale occurred (local time).

Dec 10, 2025

Yes

Location group

The location group the business location is associated with, if applicable.

West Coast

Yes

Location Name

The name of the business location where the sale occurred.

Joshua Tree

Yes

Product Category Name

The name of the category the product belongs to.

Shampoo

Yes

Product Brand Name

The name of the brand associated with the product.

AVEDA

Yes

Staff Name

Full name of the staff member associated with the product sale.

Anaiya Seals

Yes

Product Name

The display name of the product as shown to users.

BK Skin Toning Agent 500ml

Yes

Location External ID

Identifier for the location from an external system, if provided by the business.

27310A

No

Location ID

Unique identifier of the business location.

2c91d997-4184-4e06-a534-ac96a27dceff

No

Product ID

Unique identifier of the product.

e1c18183-b95f-459c-861e-5413b45cd72c

No

Product Size

The size attribute of the product, if provided.

12-pack

No

Product Color

The color attribute of the product, if provided.

Blue

Yes

Is Product Active

Flag indicating whether the product is active (true = active).

TRUE

Yes

Product SKU

The Stock Keeping Unit used to track the product in inventory.

ANT-SMO-12OZ-VNL

No

Current Unit Price

The current retail price of the product in dollars.

$45.55

No

Current Unit Cost

The current cost to the business per unit of the product in dollars.

$20.00

No

Staff ID

Unique identifier for the staff member associated with the product sale.

2c91d997-4184-4e06-a534-ac96a27dceff

No

Was Product Discounted

Flag indicating whether a discount was applied to the product (true = discounted).

TRUE

Yes

Retail Sales Tax

Total tax amount collected on retail product sales in dollars.

$15.00

No

Retail Collected Amount

The total amount collected from the client for retail product purchases in dollars. Calculated as retail net amount plus retail tax amount.

$15.00

No

Retail Margin %

The margin from product sales as a percentage of total product sales, before commissions , using sale-time price, sale-time cost, and applied discounts.

66.40%

Yes

Retail Margin

The margin in dollars form product sales before commissions and overhead, using sale-time price, sale-time cost, and applied discounts.

$1,249,525.98

No

Retail Product Client Count

The number of distinct clients who purchased the product.

1

No

Retail Product Refunds Count

The number of refund line items for retail products.

5

Yes

Inventory On Hand

The current quantity of product units available on hand as of the date the report is run.

-57,223

No

Location Tags

Location tags associated with the business location, if available.

Medium Volume, High Volume, Strip Mall, test

Yes

Order tag

Order tag associated with the order, if applicable.

LOYAL CLIENT

Yes

Client tag

Client tag associated with the purchasing client, if applicable.

MEMBER

Yes

Supplier email

The email for the supplier.

No

Supplier phone

The phone number for the supplier.

2125550001

No

Supplier website

The website of the supplier.

No

Supplier notes

Any internal notes or comments about the supplier.

Go through all the product lines & then check out

No

Product barcode

The barcode associated with the product, if available.

112234

No

Line item ID

Unique identifier for the sale line item.

815017e9-044b-5d6d-8d7f-78c115139d3e

No

Report Caveats

There are a few important caveats and limitations to be aware of when using this report. Use these details to better understand how the data behaves and how to interpret it correctly.

Caveats

Details and Impact

Products without a supplier are excluded

If a product has no supplier assigned, its sales are filtered out of this report entirely. Supplier totals will not sum to your full retail sales; assign suppliers in the catalog to close the gap.

This report covers retail products only

Services, memberships, packages, and other item types are not included. All measures are retail-scoped.

Current Unit Price and Current Unit Cost are today's values

These show the product's present price and cost at the location, not what applied at sale time. They will differ from historical rows after a price or cost change.

Inventory On Hand is as of right now

Inventory reflects the quantity on hand when the report is run, regardless of the date filter. Negative values indicate uncorrected inventory adjustments, not returns.

Use Case Example Configurations

Learn how to set up the report for specific scenarios with practical examples. Follow along to create views that answer common questions and support your workflows.

Use case

Description

How to configure the report

Supplier performance tracking

Measure total net sales, gross sales, and product quantities by supplier to assess contribution and profitability.

  • Use default configuration.

  • Filters: set Order Date to the month (defaults to Last Week).

  • Sort by: Retail net amount descending; filter Product Supplier Name = Supplier X for a single vendor.

Discount and refund analysis

Track discounts and refunds applied to supplier products to identify pricing strategy effectiveness and refund patterns.

  • Use default configuration.

  • Columns: add Retail Product Refunds Count and Retail Margin %.

  • Filters: set Order Date to the period.

  • Sort by: Retail Discount ascending (discounts are negative); compare refund counts against Retail Product Quantity Sold for rates.

Profitability and margin monitoring

Evaluate gross margin and margin percentage for each supplier to identify high-margin or underperforming suppliers.

  • Use default configuration.

  • Columns: add Retail Margin and Retail Margin %.

  • Filters: set Order Date to the period.

  • Sort by: Retail Margin % ascending to surface suppliers under target.

Inventory and fulfillment assessment

Track sold quantities and inventory on hand to understand supplier product turnover and restocking needs.

  • Filters: Product Supplier Name = Supplier Z; set Order Date to the sell-through period.

  • Group by: Product Supplier Name, Product Name.

  • Columns: Retail Product Quantity Sold, Inventory On Hand. Low on-hand with high quantity sold flags reorder candidates. (Inventory is as-of-now regardless of the date filter.)

Category and brand insights

Compare performance of brands or product categories under each supplier to understand assortment strength.

  • Filters: Product Supplier Name = Supplier X; set Order Date to the period.

  • Group by: Product Supplier Name, Product Brand Name.

  • Columns: Retail net amount, Retail Product Quantity Sold, Retail Margin %. (Swap Product Brand Name for Product Category Name for the category view.)

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