Overview
Packages are one of the most flexible ways to drive upfront revenue, increase client retention, and guide clients toward consistent care. By bundling prepaid services or account credit into a single offering, you create a clear path for clients to commit to outcomes while strengthening your business’s cash flow. This guide outlines how to design, position, and manage packages effectively using Boulevard.
Packages work best when they are built with intention. A strong package should:
Encourage repeat visits and long-term engagement
Increase upfront spend while maintaining healthy margins
Be easy for clients to understand and redeem
Align with how services are typically delivered over time
Unlike memberships, packages do not auto-renew. This makes them ideal for structured programs, seasonal promotions, and one-time commitments tied to specific goals or events.
For a deeper look at how memberships and packages work together as a retention strategy, see Boulevard's blog post Building Loyalty Through Tailored Memberships & Packages.
Package Types
Boulevard supports two types of packages:
Voucher Packages: Offer a set number of prepaid services that clients redeem over time
Account Credit Packages: Offer a prepaid dollar amount that clients can spend across services or retail
Choose the structure that best fits your offering, or combine both types in a single package to balance structure and flexibility (e.g., 3 signature facial vouchers + $50 account credit).
Review the table below for a breakdown of how each type works and when to use it:
Package Type | How It Works | Best For | Why It Works |
Voucher Packages | Clients purchase a set number of specific services and redeem per visit. | Treatment series, intro offers, gift packages | Encourages consistency, simplifies booking, and ensures clients complete a full service plan. |
Account Credit Packages | Clients purchase a dollar amount to spend across services or products. | Flexible clients, variable services, high-ticket clients | Increases upfront spend while allowing flexibility and encouraging upgrades or add-ons. |
Combined Packages | Mix of service vouchers and account credit in one package. | Clients who want both structure and flexibility | Locks in core services while giving room for customization and additional spending. |
For a full breakdown of how to configure each type, see Packages.
Do's and Don’ts
Do
Design around outcomes, not just services: Build packages that reflect a result or journey (e.g., “3-month skin reset”), not just a list of appointments. Think about which services in your menu naturally come in multiples or provide better results over a course of sessions.
Price for value AND profitability: Before setting a package price, calculate your true cost per service: staff compensation, product used, and overhead. A 10–15% discount can be compelling to clients without eroding your margins. Boulevard's free Profit & Loss Template and Goal Calculator is a great starting point for understanding your numbers before pricing a new package.
Use audience targeting to reach the right buyers: Boulevard lets you restrict packages to specific audiences: all clients, new clients only, or returning clients only. Use this setting intentionally to ensure your offer lands with the right audience and prevents discount leakage. For full details on how audience settings work, see the Packages support article.
Train your team to introduce packages early: The best time to sell a package is during consultation or treatment planning, not just at checkout. Consider the scenario where a client buys and redeems on the same day. See our Selling and Redeeming a Package In-Store on the Same Day article for more. Train your staff to understand which packages map to which client needs, and give them talking points that lead with value.
Promote packages through Marketing Suite: Don't wait for clients to discover packages on their own. Use Boulevard's Marketing Suite text and email blasts to send targeted campaigns promoting your packages, especially when you launch a new one or run a seasonal promotion. For broader strategies on growing your client base through marketing and retention tools, see Grow Your Client Base & Keep Them Coming Back.
Don’t
Don't make packages too complicated: A package with six different voucher types, three service options per voucher, and a confusing credit add-on will confuse clients and your staff. Aim for simplicity: one to three clear perks, a straightforward name, and a description that a first-time client can understand in under 30 seconds. Note that Boulevard's vouchers use "OR" logic. Clients can redeem any of the linked services. If you need "AND" logic (multiple distinct services), create separate voucher perks rather than over-complicating a single one.
Don't set expiration windows that are unrealistic: A 30-day expiration on a 10-session package signals to clients that you're more interested in revenue than their experience. Clients who can't redeem their vouchers on time become frustrated, and that frustration often turns into a chargeback dispute or a lost relationship. Match expiration windows to realistic booking cadence.
Don't create voucher packages for usage-based services: If your service is billed by duration or consumption, rather than as a flat-rate appointment, creating an account credit package is the correct approach. Voucher-based packages cannot be applied to usage-based services in Boulevard, and attempting to apply a voucher to a usage-based service will result in checkout errors that slow down your front desk.
Don't forget to monitor outstanding voucher liability: Every unredeemed voucher is a liability on your books. You've been paid for a service you haven't yet delivered. Use Boulevard's Outstanding Voucher Liability Report and Detailed Voucher Activity Report regularly to understand your exposure and identify clients who haven't returned to redeem their packages. A proactive outreach to those clients is good business and good client care.
Package Examples
Packages are most effective when they guide client behavior, encouraging higher upfront investment, consistent visits, and long-term loyalty. By designing packages around outcomes, keeping them simple, and promoting them with intention, you can turn them into a reliable and scalable revenue driver within Boulevard.
The following examples show how packages can be tailored to different business types. Use these as inspiration, adapt them to reflect your pricing, service menu, and client base:
Industry | Package Examples | Description Examples |
Salon | Voucher
Account Credit
| VoucherFrizz Buster: Beat the humidity before it beats your hair. The Frizz Buster package gives you two prepaid keratin smoothing treatments at a preferred rate — so you can go into the warmer months with frizz-free, manageable hair and come back for a refresh when you need it most.
Account CreditBeauty Bank: Load up your Beauty Bank and spend it however you want — a color service today, a treatment next time, or a product on the way out. Credit applies to any service or retail purchase and never locks you into a single service type. |
Medspa | Voucher
Account Credit
| VoucherSkin Renewal Peel: Commit to your skin with a series of four chemical peel sessions, prepaid at a preferred rate. Chemical peels deliver the best results when done consistently, and this package makes it easy to stay on track with your provider's recommended treatment plan.
|
Spa | Voucher
Account Credit
| VoucherRenew & Restore: Give your body what it deserves with the Renew & Restore package. Get three 45-minute deep tissue massage sessions at an exclusive rate so you can treat yourself to a restorative experience when your body needs it most. Account CreditWellness Bank: The Wellness Bank gives you the freedom to invest in whatever your body needs — a massage, a facial, a body treatment, or a retail product. Prepay at a preferred rate and spend your credit across the full menu at your own pace. |
Wellness Facilities | Voucher
Account Credit
| VoucherImmunity Shield: As the seasons change, your immune system needs extra support! The Immunity Shield package gives you three prepaid IV drip sessions loaded with the vitamins and minerals your body needs to stay healthy through cold and flu season — so you can keep showing up for work, school, and everything in between. Account CreditWellness Bank: The Wellness Bank lets you prepay for the services and products that support your health goals — from IV drips to supplements to add-on treatments. Spend your credit however and whenever works best for your routine. |
Barbershop | Voucher
Account Credit
| VoucherClean Cut: Keep your look sharp with the Clean Cut package — four hair and beard services, prepaid and ready to book. Great for clients who are in the chair regularly and want to lock in their visits at a preferred rate.
Account CreditGrooming Bank: The Grooming Bank is your shop account — preloaded and ready to use on whatever you need. A cut today, a shave next time, a new pomade on the way out. Credit goes toward any service or retail product, and it never expires. |
Nail Salon | Voucher
Account Credit
| VoucherSeasonal Set: Keep your nails on trend no matter the season with the Seasonal Set package. Two gel manicures, prepaid and ready to book — perfect for transitioning your look from one season to the next with a fresh set and a complimentary nail art design each visit.
Account CreditBeauty Bank: The Beauty Bank gives you flexibility to spend across the full menu — a gel set one visit, a pedicure the next, or a nail treatment product to take home. Prepay at a preferred rate and use your credit however your routine calls for it. |