Overview
Packages are one of the most flexible ways to drive upfront revenue, increase client retention, and guide clients toward consistent care. By bundling prepaid services or account credit into a single offering, you create a clear path for clients to commit to outcomes while strengthening your business’s cash flow. This guide outlines how to design, position, and manage packages effectively using Boulevard.
Packages work best when they are built with intention. A strong package should:
Encourage repeat visits and long-term engagement
Increase upfront spend while maintaining healthy margins
Be easy for clients to understand and redeem
Align with how services are typically delivered over time
Unlike memberships, packages do not auto-renew. This makes them ideal for structured programs, seasonal promotions, and one-time commitments tied to specific goals or events.
For a deeper look at how memberships and packages work together as a retention strategy, see Boulevard's blog post Building Loyalty Through Tailored Memberships & Packages.
Package Types
Boulevard supports two types of packages:
Voucher Packages: Offer a set number of prepaid services that clients redeem over time
Account Credit Packages: Offer a prepaid dollar amount that clients can spend across services or retail
Choose the structure that best fits your offering, or combine both types in a single package to balance structure and flexibility (e.g., 3 signature facial vouchers + $50 account credit).
Review the table below for a breakdown of how each type works and when to use it:
Package Type | How It Works | Best For | Why It Works |
Voucher Packages | Clients purchase a set number of specific services and redeem per visit. | Treatment series, intro offers, gift packages | Encourages consistency, simplifies booking, and ensures clients complete a full service plan. |
Account Credit Packages | Clients purchase a dollar amount to spend across services or products. | Flexible clients, variable services, high-ticket clients | Increases upfront spend while allowing flexibility and encouraging upgrades or add-ons. |
Combined Packages | Mix of service vouchers and account credit in one package. | Clients who want both structure and flexibility | Locks in core services while giving room for customization and additional spending. |
For a full breakdown of how to configure each type, see Packages.
Do's and Don’ts
Do
Design around outcomes, not just services: Build packages that reflect a result or journey (e.g., “3-month skin reset”), not just a list of appointments. Think about which services in your menu naturally come in multiples or provide better results over a course of sessions.
Price for value AND profitability: Before setting a package price, calculate your true cost per service: staff compensation, product used, and overhead. A 10–15% discount can be compelling to clients without eroding your margins. Boulevard's free Profit & Loss Template and Goal Calculator is a great starting point for understanding your numbers before pricing a new package.
Use audience targeting to reach the right buyers: Boulevard lets you restrict packages to specific audiences: all clients, new clients only, or returning clients only. Use this setting intentionally to ensure your offer lands with the right audience and prevents discount leakage. For full details on how audience settings work, see the Packages support article.
Train your team to introduce packages early: The best time to sell a package is during consultation or treatment planning, not just at checkout. Consider the scenario where a client buys and redeems on the same day. See our Selling and Redeeming a Package In-Store on the Same Day article for more. Train your staff to understand which packages map to which client needs, and give them talking points that lead with value.
Promote packages through Marketing Suite: Don't wait for clients to discover packages on their own. Use Boulevard's Marketing Suite text and email blasts to send targeted campaigns promoting your packages, especially when you launch a new one or run a seasonal promotion. For broader strategies on growing your client base through marketing and retention tools, see Grow Your Client Base & Keep Them Coming Back.
Don’t
Don't make packages too complicated: A package with six different voucher types, three service options per voucher, and a confusing credit add-on will confuse clients and your staff. Aim for simplicity: one to three clear perks, a straightforward name, and a description that a first-time client can understand in under 30 seconds. Note that Boulevard's vouchers use "OR" logic. Clients can redeem any of the linked services. If you need "AND" logic (multiple distinct services), create separate voucher perks rather than over-complicating a single one.
Don't set expiration windows that are unrealistic: A 30-day expiration on a 10-session package signals to clients that you're more interested in revenue than their experience. Clients who can't redeem their vouchers on time become frustrated, and that frustration often turns into a chargeback dispute or a lost relationship. Match expiration windows to realistic booking cadence.
Don't create voucher packages for usage-based services: If your service is billed by duration or consumption, rather than as a flat-rate appointment, creating an account credit package is the correct approach. Voucher-based packages cannot be applied to usage-based services in Boulevard, and attempting to apply a voucher to a usage-based service will result in checkout errors that slow down your front desk.
Don't forget to monitor outstanding voucher liability: Every unredeemed voucher is a liability on your books. You've been paid for a service you haven't yet delivered. Use Boulevard's Outstanding Voucher Liability Report and Detailed Voucher Activity Report regularly to understand your exposure and identify clients who haven't returned to redeem their packages. A proactive outreach to those clients is good business and good client care.
Package Examples
Packages are most effective when they guide client behavior, encouraging higher upfront investment, consistent visits, and long-term loyalty. By designing packages around outcomes, keeping them simple, and promoting them with intention, you can turn them into a reliable and scalable revenue driver within Boulevard.
The following examples show how packages can be tailored to different business types. Use these as inspiration, adapt them to reflect your pricing, service menu, and client base.
Industry | Package Examples | Description Examples |
Salon | Voucher
Account Credit
| Description:
Take your blowout routine to the next level with the Glow & Go Series. Receive 3 signature blowouts at an exclusive discounted rate. Whether you're maintaining your style between appointments or simply treating yourself, this package makes it easy to keep your look fresh.
Package includes:
|
Medspa | Voucher
Account Credit
| Description:
Take control of your beauty routine with the Beauty Bank package — a flexible way to prepay for the treatments you love and save while you're at it. Whether you're investing in Botox, facials, laser services, or skincare, your credit is ready to use whenever you are.
Package includes:
|
Spa | Voucher
Account Credit
| Description:
Give your body what it deserves with the Renew & Restore package. Get three 45-minute deep tissue massage sessions at an exclusive rate so you can treat yourself to a restorative experience when your body needs it most.
Package includes:
|
Wellness Facilities | Voucher
Account Credit
| Description:
Invest in your health with the Recovery & Recharge package. Get three IV drip sessions, prepaid and scheduled around your lifestyle. Whether you're focused on recovery, immunity, hydration, or performance, each session is tailored to your goals and redeemable for any signature drip on our menu.
Package includes:
|
Barbershop | Voucher
Account Credit
| Description:
The Grooming Bank is your shop account — preloaded and ready to use on whatever you need. A cut today, a shave next time, a new pomade on the way out. Credit goes toward any service or retail product, and it never expires.
Package includes:
|
Nail Salon | Voucher
Account Credit
| Description:
Step into every season polished and ready with the Seasonal Refresh Package. Two gel manicures, prepaid and ready to use — perfect for keeping your nails on point from one season to the next. Whether you're transitioning from summer to fall or spring to summer, this package has you covered
Package includes:
|