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Text Blasts: Campaign Ideas

Explore text marketing campaign examples to boost your bookings

Jozlyn Miller avatar
Written by Jozlyn Miller
Updated this week

Overview

Text blasts help you boost bookings and maximize engagement, reaching clients instantly and directly. Build and send a custom text blast in minutes, engaging clients with promotions, announcements, and special offers.

Audience & campaign examples

Here are examples of audiences you can create in your Audiences tab, paired with relevant content ideas you can use in text blasts.

Check out this article for more details on how to create audiences.

Audience Example

Campaign Example

Create an audience of clients who haven’t been in a certain time frame, and give them a reason to come back.

Hey {{ client.first_name }},

We miss you at {{ business.name }}! ✨ Enjoy 15% off your next service. Book now with code WINTER15.

[Booking link]

Reach past recipients of a particular service category and encourage them to book.

Hi {{ client.first_name }},

Ready for a fresh look for fall? Book at {{ business.name }} now for 10% off your next color service with code FALL10.

[Booking link]

Does a particular provider have slow days coming up? Reach out to their regulars and get them in the door.

Hi {{ client.first_name }},

Rachel at {{ business.name }} has last minute openings this weekend. Let’s get you in!

[Booking link]

Show your VIP clients they’re appreciated with a discount on their next booking.

Hi {{ client.first_name }},

Thanks for being a loyal client at {{ business.name }}. Enjoy 15% off any service booked this month with code VIP15.

[Booking link]

Reach newer clients who recently had their first appointment, and encourage them to book.

Hi {{ client.first_name }},

Thanks for joining the {{ business.name }} family! Let’s get that next appointment on the books.

[Booking link]

Encourage clients to book before or after upcoming closures.

Hi {{ client.first_name }},

{{ business.name }} will be closed on Thanksgiving Day (Nov 27).


Appointments fill up fast before the break, so book your spot now: [Booking link]

Invite loyal clients to an exclusive event at one of your locations.

Hi {{ client.first_name }},

You’re invited: [Event name]. Join {{ business.name }} on [date] for an exclusive evening of specials, light bites, and giveaways.

Don't miss it! RSVP: [Link]

Encourage repeat clients to refer a friend to get new clients in the door.

Hi {{ client.first_name }},

Invite your friends to book at {{ business.name }} and earn $20 for every referral.

Share your referral link today: [Link]

Additional Text Blast ideas

Campaign Theme

Example

Seasonal Promotion

Delight clients with a seasonal promo, or offer a discount on a seasonal service with a promo code clients can use during online booking.

Service Promotion

Share the news about a new service, or reach out to clients who’ve recently booked a particular service and entice them to book their next visit.

Product Promotion

Drive product sales and boost bookings, all in one! Encourage them to book via text, and offer discounted products in-person.

Welcome Promotion

Reach out to clients who recently came in for their first appointment, and remind them to book their next visit.

Service Provider Promotion

Announce a new service provider, or entice regulars to book an appointment with their usual go-to.

VIP Reward

Reward your loyal VIPs with a dedicated promotion to make them feel appreciated and keep them coming back.

Text Blasts: Best Practices

Get essential tips to help you optimize your text marketing campaigns, while mitigating risk of spam complaints and deliverability issues. Whether you're new to text marketing or looking to refine your approach, these best practices will help you make the most of your strategy.

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