Overview
The membership cancellations report provides the reason clients cancel their memberships along with how long the membership lasted and the lifetime value of clients while they were on the membership.
Default Metrics
Metric | Definition |
Membership Name | The name of the membership |
Client Name | The name of the client on the membership |
Location Name | The location where the membership sold |
Start Date | The date the membership started |
End Date | The date the membership ended |
Cancellation Reason | The reason the membership was canceled |
Total Membership Spend | Total amount client paid for the membership over its lifetime |
Lifetime value of membership | Total amount paid by the client on any products, services, memberships, and packages while the membership was active |
Total Lifetime Value | Total amount paid by the client all time on any products, services, memberships, and packages |
Secondary Metrics
Metric | Definition |
Recurring Frequency | How often the membership recurs; e.g. monthly, annually, etc. |
Client ID | The client ID |
Location ID | The location ID |
Membership ID | The membership ID |
Membership Length | The number of times the membership was renewed |
Membership Plan ID | The membership plan ID |