*Please see FAQ section for more details on capabilities of integration
Overview
Businesses have the ability to track user activity within the self-booking overlay on your website by inputting your unique Google Analytics ID in the dashboard (gear icon > Online Booking > Conversion Analytics). This tracks specific events as the user progresses through the self-booking overlay, and can help you understand how well your Google and Meta ads are performing.
Google Analytics is only available on the business level, not per location.
What can be tracked?
By having these codes in the dashboard, you are able to track the following in Google Analytics:
NOTE: No custom events or additional events besides the options listed below can be configured in GA4 unless upgraded to the Enterprise plan.
Event Name | What It Tracks |
cart_created | creation of a cart |
view_content | clicked name of individual service |
add_to_cart 💰 | clicked 'Add' under individual service |
find_a_time_date_change | selected different appointment day |
begin_checkout💰 | entered "Complete Your Booking" page |
purchase/cart_completed 💰 | fully completed booking or purchase |
💰= these events send price information
Google Analytics
Detailed information from Google about Google Analytics can be found here
NOTE: Each Business dashboard is limited to a single Google Analytics.
Google Analytics Setup (both parts required!)
Part 1: In Google Analytics
Boulevard is compatible with GA4, the new Analytics tool. If you have not yet set up a GA4 property, you should follow these steps:
To create a GA4 property, go to Admin (gear icon, bottom left) > Create Property. Complete all necessary fields and click through the setup. For “Data Streams”, make sure to select “Web” as the platform.
In the GA4 property you’ve created, click on the applicable data stream> Click on “Measurement API Protocol Secrets” > Click on “Create” at the top right > Give it an applicable nickname (IE: “Boulevard Booking Tracking).
Once you have created your GA4 property, and generated your Measurement Protocol API secret, go to Admin > Click on Data Streams > Select the applicable data stream > Scroll down to "Google Tag" > Click "View Tag Instructions".
Copy the Global Site Tag and insert it in the header of each webpage of your site you would like to track.
This should go right above your booking widget code:
In the event that you wish to track cart_completed over purchase as the conversion event, follow the steps below:
In the GA4 property you’ve created, click on the applicable data stream> Click on “Conversions” > Click on “New Conversion Event” > name it “cart_completed”.
2. Mark the new event as a conversion. *NOTE* Be sure to select “cart_completed” as the conversion event in the Boulevard Dashboard in Part 2.
Part 2: In Boulevard
Add GA4 Measurement ID in gear icon: Client Experience > Conversion Analytics.
Add Google Measurement Protocol API Secret.
Choose whether or not you want the conversion event to be purchased or cart_completed.
4. Update the self-booking code on your website to begin tracking: the Booking Widget code snippet section automatically updates with the code you need. Simply copy and paste to replace your existing Booking Widget code to update.
Please note that you are not able to retroactively see activity, you are only able to see the beginning of the day you completed the setup.
NOTE: If the Google measurement ID and Google measurement protocol API secret are entered incorrectly, then the GA4 will not work properly. (Ex: The API secret/measurement ID are entered into the dashboard with an extra space or line at the end or beginning of the string)
Helpful Resources from Google:
FAQ
Q: What if I want to be able to track more than the 6 events in the chart above?
A: You are not able to track additional events when using our standard booking widget but can create your own events if you create your own custom booking flow using our SDK (available to Enterprise customers only).
Q: Can I track the type of purchase made, such as a service booking, number of appointments booked in one checkout, gift card purchase, or membership enrollment?
A: You can see the value of the Purchase events, and in the Purchase details, the content and number of items.
Q: Can I implement the Tag Manager through a secondary script?
A:This may be possible but this is not something we support or provide guidance on.
Q: I can see the events populating in GA4 but not in Google Ads. How do I fix this?
A: Boulevard's integration specifically covers GA4 and we do not provide support with Google Ads. Our booking widget is integrated with GA4, and not Google Ads or Google Tag Manager. We recommend checking with your Web Developer, Marketing Manager, or Google Support.
Q: Do we have metrics broken down by Traffic source for Revenue and Purchase events?
A: Natively, no. This would require an Enterprise account for API access and would require a developer from their team as well.