Boulevard provides the ability to add a Facebook Pixel and a Google Analytics ID in the event that a business wishes to track pageviews and conversion on the installed Boulevard booking widget. Once the IDs are obtained, they can be added by heading to Business Settings (gear icon) > Online Booking > Tracking. Full funnels can be tracked across 5 unique events, detailed below.
Full Funnel Events
For a full funnel/flow analysis, businesses can track the 5 events listed below. These 5 events represent actions taken within the Boulevard booking widget only, after the booking widget has been opened. These same 5 events will appear in both Google Analytics and Facebook Pixel data analysis.
|Event Name||Event Trigger|
|ViewContent||clicked name of individual service|
|AddToCart||clicked 'Add' under individual service|
|FindATimeDateChange||selected different appointment day|
|InitiateCheckout||entered "Complete Your Booking" page|
|Purchase||fully completed booking or purchase|
Detailed information from Google about Google Analytics can be found HERE.
To use Google Analytics, you will first need to set up goals, then import the goals into Google Ads for conversions. Goals should be tied to specific events, not URLs, and the events will be automatically created.
Detailed information from Facebook about the Facebook Pixel can be found HERE.