Boulevard provides the ability to add a Facebook Pixel and a Google Analytics ID in the event that a business wishes to track pageviews and conversions on the installed Boulevard booking widget. Once the IDs are obtained, they can be added by heading to Business Settings (gear icon) > Online Booking > Tracking.
Detailed information from Facebook about the Facebook Pixel can be found HERE.
Boulevard has added events for “adding to cart” (selecting a service), selecting a time, and “purchasing” (booking the time slot). The customer booking an appointment is mapped to "purchase", so if a business wishes to track a full funnel, the purchase event can be used to track completion.
Detailed information from Google about Google Analytics can be found HERE.
To use Google Analytics, you will first need to set up goals, then import the goals into Google Ads for conversions. Goals should be tied to specific events, not URLs, and the events will be automatically created.