Event Tracking: Google Analytics + Facebook Pixel

Details on how to setup Google Analytics and Facebook Pixel event tracking.

Alexa Stewart avatar
Written by Alexa Stewart
Updated over a week ago


Businesses have the ability to track user activity within the self-booking overlay on their website by inputting their unique Google Analytics or Facebook Pixel IDs in the dashboard (gear icon > Online Booking > Tracking section). This tracks specific events as the user progresses through the self-booking overlay

Google Analytics and Facebook Pixel are only available on the business level, not per location.

NOTE: We are only able to track events after your self-booking is open, at this time we do not support Google or Facebook ad conversion tracking

What can be tracked?

By having these codes in the dashboard, you are able to track the following on both Google and Facebook:

Event Name

What It Tracks


clicked the name of the individual service


clicked 'Add' under individual service


selected different appointment day

Initiate Checkout 💰

entered the "Complete Your Booking" page

Purchase 💰

fully completed booking or purchase

💰 = These events send price information

Google Analytics

Detailed information from Google about Google Analytics can be found here

Facebook Pixel

Detailed information from Facebook about the Facebook Pixel can be found here.

Google Analytics Setup (both parts required!)

Part 1: In Google Analytics

Boulevard is compatible with GA4, the new Analytics tool. If you have not yet set up a GA4 property, you should follow these steps:

  1. To create a GA4 property, go to Admin (gear icon, bottom left) > Create Property. Complete all necessary fields and click through the setup. For “Data Streams”, make sure to select “Web” as the platform.

2. Once you have created your GA4 property, go to Admin > Click on Data Streams > Select the applicable data stream > Scroll down to "Google Tag" > Click "View Tag Instructions".


3. Copy the Global Site Tag and insert it in the header of each webpage of your site you would like to track.

This should go right above your self-booking overlay code:

Part 2: In Boulevard

  1. Add GA4 code in gear icon > Online Booking > Google Analytics.

Once Parts 1 and 2 are completed, self-booking overlay tracking begins.

NOTE: You are not able to retroactively see activity, you are only able to see the beginning of the day you completed the setup.


Q: Can I track the type of purchase made, such as a service booking, number of appointments booked in one checkout, gift card purchase, or membership enrollment?

You can see the value of the Purchase events, and in the Purchase details, the content and number of items.

Q: What if I want to be able to track more than the 5 events in the chart above?

You are not able to track additional events when using our standard booking widget but can create your own events if you create your own custom booking flow using our SDK (available to Enterprise customers only).

Q: I’ve created my goals in their Google Analytics portal, but want them in Google Ads.

GA goals can be imported to Google Ads Conversion Tracking. You can use the following Google support article if you need guidance on importing your Analytics goals:

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