Overview
Boulevard provides the ability to add a Facebook Pixel and a Google Analytics ID in the event that a business wishes to track pageviews and conversion on the installed Boulevard booking overlay. Once the IDs are obtained, they can be added by heading to Business Settings (gear icon) > Online Booking > Tracking. Full funnels can be tracked across 5 unique events, detailed below.
Full Funnel Events
For a full-funnel/flow analysis, businesses can track the 5 events listed below. These 5 events represent actions taken within the Boulevard booking overlay only, after the booking overlay has been opened. These same 5 events appear in both Google Analytics and Facebook Pixel data analysis.
Event Name | Event Trigger |
ViewContent | clicked name of individual service |
AddToCart | clicked 'Add' under individual service |
FindATimeDateChange | selected different appointment day |
InitiateCheckout | entered "Complete Your Booking" page |
Purchase | fully completed booking or purchase |
Google Analytics
Detailed information from Google about Google Analytics can be found HERE.
Facebook Pixel
Detailed information from Facebook about the Facebook Pixel can be found HERE.